How eval works
eval is an AI video evaluator built to show brands and creators what holds attention, where it drifts, and how the story can become more watch-worthy.
eval examines the creative forces that shape attention. Upload a video or paste written content to see how the work performs before production, while it is taking shape, or after it goes live.
Does the opening earn attention?
How effectively is the content built to keep people with it?
Where does momentum rise, hold, or drift?
How do narrative, character, voice, emotion, stakes, unexpectedness, pacing, craft and cultural relevance perform?
What does the work reveal about audience, platform, positioning, watchability and Return Value?
What specific changes could make the content stronger?
Entertainment Value is the measure of whether content gives an audience a reason to care, continue, feel, think, share, or return.
The score turns professional creative judgment into something teams can see, discuss and act on.
THE INTELLIGENCE BEHIND THE SCORE
Every eval is powered by the Nine Dimensions of Entertainment Value, a framework for understanding the creative forces that make content worth watching.
The intelligence behind eval was distilled from decades of professional creative judgment. AI applies that methodology consistently and at scale.
WHEN TO USE EVAL
Evaluate a script, concept or written treatment while the biggest creative decisions are still open.
Analyze a rough cut or work in progress to see what is holding attention and where the story can become stronger.
Evaluate finished content through the same creative framework and identify what the next piece can do better.
THE FULL READ
One score opens into predicted retention, an attention curve, nine creative dimensions, Strategic Insights and specific opportunities to strengthen the work.
Explore a complete sample report